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B2C Marketing Automation and 5 Top Software Tools to Power It

Hubspot

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. To know that your customers will receive personalized emails without you having to manually write each and every one … whew, that’s powerful stuff. What is marketing automation? Marketing automation has many benefits.

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B2B Marketing Automation: 5 High-Impact Tactics to Drive More Sales

SendinBlue

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. But first, let’s make sure we’re clear on how B2B marketing automation differs from B2C.

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Implementing Personalization at Scale in B2B Marketing Campaigns

SalesIntel

Without a shadow of a doubt, B2B marketing has immensely changed over the years. Digital transformation and technology have transformed how we reach other businesses that can become our clients and customers. So as B2B industries become more competitive, we need to find more effective ways to market our products and services.

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The Secret to Driving Revenue With Sales Activity Management

Hubspot

In this post, you’ll learn tips for managing your team’s sales activity and about the software that can help along the way. Table of Contents What is sales activity management? Additionally, managing sales activity means you’ll have cleaner reporting to show higher-ups precisely how your efforts translate to revenue growth.

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8 Marketing Automation Workflows to Boost Conversions

GreenRope

8 Marketing Automation Workflows to Boost Conversions. Effective marketing is the key to running a successful business. Marketing automation workflows are a vital part of this. They build customer and client relationships. If implemented correctly, automation strategies can save time for your firm and boost conversions.

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7 Strategies for Integrating SMS Marketing in Social Media Campaigns

Oktopost

Most brands run their marketing campaigns on different channels in silos. But today, customers interact with their brands across multiple channels and expect a unified customer experience. Imagine the impact it can have if you combine SMS marketing with social media campaigns. Leverage influencer marketing.

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Innovative Ideas for Enterprise Marketing in 2022

LeadSquared

While digital has become a new reality, B2C (Business-to-Customer) and B2B (Business-to-Business) have suddenly evolved into B2P (Business-to-People) – addressing the fact that the prospect on the other end is a human. In this article, we will discuss the best enterprise marketing strategies to help you find more leads and close more deals.