The role of recency use in digital marketing

Choozle

Despite being one of the most effective levers you can pull in a campaign, recency is often overlooked. In 2019, 74 percent of all ad groups in Choozle included an audience, but only 17 percent of these ad groups had a recency adjustment applied. What is recency? Recency FTW ??.

What is Account-Based Marketing? Everything You Need to Know

bizible

A successful account-based marketing strategy requires alignment between Sales and Marketing, thorough planning, well-timed execution, and comprehensive measurement. Implementation of the strategy is clearly on the rise, but evaluating if it’s right for your company comes down to sales cycle, deal size and purchasing base. In short, the longer your sales cycle and the larger your average deal size, the more you’ll benefit from account-based marketing.

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Managing Sales Activity Effectively in Salesforce

FunnelCake

How to Manage Sales Activity Effectively Tracking, completing, and managing sales activity effectively is critical to the long-term success of any growing sales organization. Your buyer is receiving different touchpoints, at different times, from different people in your organization – not to mention the sales activity they are receiving from your competitors. Why Manage Sales Activity? Who at your sales organization is doing the sales activity?

Better ABM from Better Data: Using Data to Build a Propensity to Buy Model

HG Data

For Sales, it means much less time wasted prospecting where no real demand exists. Within HG Data’s advanced tech install information, curated from more than 2 billion unstructured documents, your marketing and sales teams can glean critical insight about how receptive a particular account or set of accounts might be to considering a new solution. What is the recency, the velocity and how widespread is their activity?

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The Amazing Power Of Multi-touch Lead Engagement

IKO-Systems

Accelerate the velocity of the sales cycle. The recency bias tells us that people tend to believe the things they see most recently. After you’ve earned that initial space in a lead’s mind, all you need is a few more pushes to the tipping point: a sale. Things to consider: the post a lead likes on Facebook, the whitepaper he or she downloaded a month ago, a webinar you hosted last week, or a cold call your sales rep made 2 weeks back.

The Amazing Power Of Multi-touch Lead Engagement

IKO-Systems

– Accelerate the velocity of the sales cycle. The recency bias tells us that people tend to believe the things they see most recently. After you’ve earned that initial space in a lead’s mind, all you need is a few more pushes to the tipping point: a sale. Things to consider: the post a lead likes on Facebook, the whitepaper he or she downloaded a month ago, a webinar you hosted last week, or a cold call your sales rep made 2 weeks back.