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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success?

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Why Sales Needs Social Media Engagement Insight

Oktopost

Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research. Spam detection. Only 12% of B2B buyers want to meet in person with a sales rep; and 71% start their process with an unbranded search Accenture, Think with Google. Company information. Online behaviour.

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12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Twitter Favorite Spam. Here are a dozen of the B2B marketing accounts I identified using Twitter favorites as a spam tactic to increase followers. In some cases I’ve included screenshots of favorites to make some of the implications of favorite spam easier to see. Reachforce. Apparently, then its different.

Twitter 100