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How to Find and Hire a Director of Marketing for Your Business

Single Grain

45% are investing in PPC ads. . Content management skills to oversee the optimization and marketing of content on different channels like SEO, PPC, Social Media, Email and Blog. Set Up an Employee Referral Program. What are the steps to take to improve the ROI of PPC campaigns? 44% of businesses are investing in SEO.

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How to Hire the Right VP of Marketing for Your Company

Single Grain

Primary responsibilities include market research, PR and brand management, pricing management, and marketing communications. Partner with PR agencies and media houses to solidify brand reputation and increase the success of product launches. Decide the channels of marketing to reach prospects. What Is a Typical VP of Marketing Salary?

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4 Case Studies Show How to Crush It With Out-of-the-Box Content Marketing

Content Marketing Institute

It has more than 20 research tools for SEO, PPC, and content marketing, and an expanding list of features. Many of the best SaaS companies are using content marketing to drive customer success by creating user academies and certification programs. SEMrush’s Easter egg hunt. It’s a novel, entertaining approach.

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4 Steps to B2B SEO Accountability

Online Marketing Institute

Plus, JP Morgan and the Search Engine Marketing Professionals Organization (SEMPO) reported that approximately $39 billion per year is spent on PPC advertising, compared to just $1.4 Wed prefer now to focus on PPC." It should learn from itself and its PPC sister to become more targeted and relevant to the intended audience.

SEO 40
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The 15 Best Content Marketing Videos Of 2015

Marketing Insider Group

This webinar, created by Lynda Kate Smith of Stanford University’s Innovation and Entrepreneurship Certificate program, shows you how to get customers started in your funnel with your content. For example, they found that 90 percent of marketers’ budgets go to six percent of traffic, which is PPC and display ads.