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How much does outsourced lead generation cost (vs. keeping it in house)?

ViewPoint

Tastes great, less filling—that’s not only one of the greatest campaigns ever ( AdAge says it’s 8 th on the list), it has a corollary in the sales lead generation space. By outsourcing your lead generation, qualification and nurturing activities you get better results for less cost, and I can prove my claim. More Effective.

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On Becoming a Top Sales Expert at Top Sales World

ViewPoint

The Top Sales Expert team includes best-selling authors, builders of large global consultancies, and sales professionals within the Fortune 500 arena. As a prospect development firm providing outsourced sales solutions to B2B companies involved in the complex sale, PointClear shares the goals of Top Sales World.

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Does Your Sales Team Know How to Follow-Up on a Lead?

ViewPoint

However, it should take no more than a few minutes of sales time, and it’s the best thing an organization can do to ensure that the budget, effort and resources devoted to lead generation are not wasted.”. Approximately 70% of all leads are rejected by sales—either actively or by inaction.

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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

As an example, see Dan McDade of PointClear and his ViewPoint Blog, and his use of an interview on SLMA Radio about Who Owns the Pipeline. This program is also pushed out to the 2,400 people on the inquiry/sales lead list from the last 12 months. Resources section of the website. Social media. Newsletter.

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Lead Generation Best Practices Part 6: Fewer Leads Are Better

ViewPoint

There is a counter-intuitive relationship between lead volume and sales performance. With sales organizations facing lower numbers, it seems logical to turn to volume lead generation to fill their pipelines with more and more sales leads in hopes that some will turn into sales.

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Four Things to Consider Before You Buy Marketing Automation

ANNUITAS

This is the implementation of a new process for how you obtain, manage and close sales leads. This person will lead the cross-functional team in implementing the new process, and selecting (based on the process) the new automation platform. This post originally appeared on the PointClear blog.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

ViewPoint

The sales cycle may grow longer as larger companies are targeted. Demand for customization and integration from large customers may increase time and cost to complete sales and divert sales and professional resources. One answer includes applying, tracking and measuring best-practice sales lead management processes.