A/B Testing: The ABCs of Paid Social Media
Anyword
JANUARY 17, 2020
For example, when we first began working with a fashion startup using content to generate sales, the belief was that its core audience was younger women between the ages of 20 and 35. However, we found that while the startup had a high CTR and a low CPC, the best engagement and return on ad spend (ROAS) came from women over 35.
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