KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). One of the most common things we hear from B2B companies is “our audience isn’t on social.” Steal from B2C.

Social Media 96

Social Media Media B2B Tips 96

Industrial Marketing Today

APRIL 23, 2012

Call it P2P (Person-to-Person) marketing if you will. Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. From One Engineer to Another® blogs from Indium Corporation. I know it’s Emerson again. video from Fluke Corp.,

Peer-to-peer 60

Peer-to-peer Content Marketing Work Management Marketing Management 60

Webbiquity

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” B2B Social Media Marketing Guides.

Social Media 100

Social Media Social Marketing Work Management Media 100

Buzz Marketing for Technology

JUNE 27, 2008

And, while some executives may be impatient and disenchanted with the return on their KM investment to date, they still appreciate Druckers argument that improving front-line worker productivity is "the greatest challenge of the 21st century" -- that the answer isnt to do as much with less investment, but to do much more with more.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Single Grain

SEPTEMBER 16, 2022

By 1999, people were starting to be able to engage with each other on the Internet via social media platforms, content blogs, and other services. Frances Haugen, a data designer and scientist who worked as a product manager, blew the whistle on Facebook’s misconduct. Although web 2.0 4) Blockchain. Examples of Web 3.0

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Directive Agency

JUNE 18, 2019

Like, instead of posting on your own blog now, you’ve mentioned there is a lot of power in LinkedIn. And I think LinkedIn, if you look at the trajectory of what they’ve done over the past few years, they’ve gone from this hated red-headed stepchild of a social network to being this incredibly active place.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Like, instead of posting on your own blog now, you’ve mentioned there is a lot of power in LinkedIn. And I think LinkedIn, if you look at the trajectory of what they’ve done over the past few years, they’ve gone from this hated red-headed stepchild of a social network to being this incredibly active place.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40