Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

Litmus

DECEMBER 7, 2022

By collecting first-party data , marketers will be able to use segmentation to help target and personalize their emails for maximum effect. I’m curious to see how digital marketers pivot away from subject line testing since open rates are no longer a reliable metric. A/B email testing will become more intentional. “I’m

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. I had heard from a friend that by switching the color of his on-page buttons he had increased his response rates by 16% (relative to the number of clicks he was getting previously).

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. I had heard from a friend that by switching the color of his on-page buttons he had increased his response rates by 16% (relative to the number of clicks he was getting previously).

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52