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The Future of O2O Commerce in the Retail Industry

Valasys

Innovations and convenience of digital marketplaces had entrepreneurs investing in an e-commerce website for their businesses. Then came smartphones, encouraging retailers to join the mobile platform with an e-commerce app to provide consumers an extensive inventory on their fingertips. Advantages of Online and Offline Shopping.

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Mobile Marketing Company, Affle’s CEO Shares Business Lessons on IPO Win

Martech Advisor

Here are some excerpts from the exclusive conversation with MarTech Advisor: MarTech Advisor: Your initial public offering (IPO) debut in the adtech industry was quite successful with the script being over-subscribed. Drive footfalls at offline retail stores through mobile ads. Engage existing users for repeat conversions on mobile.

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Search Engine Marketing Strategies for 2017 – The Top 3 Takeaways from SMX East

QuanticMind

To find out the top search engine marketing strategies for 2017, we made the trek to the annual SMX East conference in New York City to learn about the most important trends and developments in the industry. Online-to-offline (o2o) is a must for retail. Here are the top 3 takeaways: 1.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. O2O: “Online-To-Offline Attribution: Challenges and Opportunities” by Simon Poulton. O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy.

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Retail Trends Changing the Landscape in 2019

Porch Group Media

Retail Trends Changing the Landscape in 2019. Retail is a fast-paced industry which must constantly evolve to meet consumer’s changing expectations. According to research by Entrepreneur, brick-and-mortar establishments sell 10 times more than e-commerce shops. In-Store or On-Line?

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