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Marketing Planning in Uncertain Times: How to Plan When Everything is in Flux

ClickDimensions

In the recent weeks and months of the COVID-19 pandemic, marketers around the globe have had to come to terms with the fact that their carefully laid marketing plans can’t stand up to the new normal of social distancing, remote working and the near-complete shutdown of entire cities, regions and countries. Re-examine your budget.

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How Much Copy Do I Need On My Landing Page?

The Point

Information such as FAQs, product specs, or terms and conditions can be made available through links and tabs as part of a larger microsite. Remember, in situations where you have a lot to say: not every ounce of copy has to fit on the same page, especially if doing so forces key messages “below the fold.”

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Why Does Brand Purpose Matter, and Where Does It Start?

Content Standard

The company even has a microsite dedicated to these efforts. Consumers are sensitive to brands faking altruism for the sake of selling more microwaves; even if it works out in the short-term, it’s likely to do lasting damage. Your CEO loves it. He turns to you, his chief marketing officer. This makes it the territory of the CEO.

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Healthcare Schema Markup and What It Means to Your SEO Efforts

EMagine B2B Blog

Of the 100 available types , the health-lifesci schema.org extension offers the following core options: Medical Condition – Any condition of the human body that affects the normal functioning of a person, whether physically or mentally. Includes diseases, injuries, disabilities, disorders, syndromes, etc.

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A Passion for Great Products!

SnapApp

My friends and I love to hike in extreme conditions, like Mt. Our design goals were: make it easy to use, but highly flexible in terms of what an end user could do - the ultimate combination of form and function and engagement and acquisition. * Product managers must have a deep passion for well-executed products. www.lowaboots.com.

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Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson

The ROI Guy

B2B marketers have traditionally gotten off easy in terms of strict accountability, but were often the first budget to get cut and were sometimes looked down upon by more accountable departments. Under adverse economic conditions, buyers are less inclined to purchase – plain and simple. Sales cycles are longer in a down economy.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Workflow supports multiple steps linked to conditions defined by email, Web, and social behaviors, lead scores, and various attributes.