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B2G Public Relations: Government Heros

Bluetext

B2G public relations is a difficult challenge under the best of circumstances. Our first step was to design a series of promotional “cards” that could be both physical for trade shows and digital for online marketing campaigns. Learn how Bluetext can help you leverage your B2G Public Relations Program.

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B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

markempa

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 How can you leverage events?

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The A-Z Guide to B2B Lead Generation

NuSpark Consulting

Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. D- Demand Generation. These are all those activities that together drive interest and engagement in your firm’s products or services. What’s your plan? . J- Jump Page.

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How to Write a Strategic Marketing Plan

WebMarketCentral

Broad elements to include here are: Advertising Public Relations Online Marketing Direct Appeal Branding Events Co-op and Channel Marketing Etc. Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR." That ought to get you started!

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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic).