Avitage

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My customers don’t use social media

Avitage

This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it. What does that mean, “use social media”? Is Twitter or Facebook the image you carry? Is Twitter or Facebook the image you carry?

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Why Google Plus is Our Company Content Hub (and should be yours)

Avitage

If you’re like most people you use social media channels to get your messages and content distributed. This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content. You’re being a publisher.

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Move Beyond Concept to Create Content Like a Publisher

Avitage

You have a Twitter account and are learning about new social media platforms every week. You blog, create whitepapers or e-books, conduct webinars and even dabble in videos. Linked-in and Facebook pages (and now Google Plus) have led to YouTube and Slideshare channels. Keeping up with demands for content is daunting.