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Email Open Rates: Which Benchmarks Matter Most?

Outreach

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success.

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How The Top Video Marketers of 2018 Use Video to Generate More Pipeline

Vidyard

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool.

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What is CRM and how does it support marketing?

Martech

And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. How a CRM platform helps sales and marketing teams collaborate effectively. Who uses CRM systems?

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How Top Video Marketers Use Video to Generate More Pipeline

Vidyard

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

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How Top Video Marketers Use Video to Generate More Pipeline

Vidyard

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

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How Top Video Marketers Use Video to Generate More Pipeline

Vidyard

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

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How to Create a Winning Sales Prospect List

SalesIntel

In sales, your success heavily relies on your ability to identify and connect with the right people at the right accounts. Whether you’re a seasoned sales professional or just starting out in the field, you’re likely no stranger to prospecting (and if you are new to this, welcome, we’re glad you’re here!).