Marketing Insider Group

APRIL 10, 2023

ecommerce market. You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing. Rather than doubling down on Amazon, you need to develop an all-of-the-above approach to ecommerce marketing that covers your entire digital sales footprint. digital retail sales.

PPC 281

PPC Paid Content eCommerce Allocation 281

Martech

MARCH 12, 2024

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. I propose that you deploy very specific strategies to identify them and nurture them to their potential, even before they’ve signed their first contract.

Ideal Customer Profiles 99

Ideal Customer Profiles Account Based Marketing ABM SME 99

Contently

OCTOBER 26, 2018

It’s a novel way to connect with the C-suite and get them interested in content marketing. Content marketing, after all, is just a collection of voices, and each of those speakers hopes they can speak loudly and clearly enough that their messaging breaks through the noise. Experts have more impact in market.

Marketing & Strategy 127

Marketing & Strategy Thought Leadership Marketing Proposals Content 127

Martech Advisor

DECEMBER 13, 2019

Once the marketing team has acquired and nurtured leads, the sales team must do what it takes to close the deal. It isn’t enough to handover customers from marketing to sales – you need cutting-edge sales tech that will assist your team all the way. You can create proposals and contracts in minutes. DealHub.io

Marketing Automation Services 61

Marketing Automation Services Enterprise Management Work Management Marketing Management 61

The ROI Guy

APRIL 21, 2010

Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. How was such a high ROI and quick payback realized? in incremental benefits. •

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40

Single Grain

NOVEMBER 18, 2019

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. When quantity becomes the central focus, marketers encounter pitfalls like: Lack of authentic, on-topic, on-brand messaging. Get A Free Consultation.

Paid Content 106

Paid Content SME Product Tips 106

Online Marketing Institute

NOVEMBER 2, 2010

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Judging Categories Previous winners How can we help you? Theyre missing out on a hugely powerful asset.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40