markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

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Webcast Lead Generation Webinar Metrics ROI 120

Marketing Insider Group

JULY 15, 2010

The webcast was one of the best I’ve seen in a long time based on attendance and amount of participation. We do 100’s of webcasts a year, this turned out to be one of the best.” My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out.

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Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? But social media has opened up a channel.

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Tactics Paid Search Agency Demand Generation Agencies Leads 100

The ROI Guy

DECEMBER 10, 2011

According to the study of over 1,000 marketers, this spending is not only significant, but expected to increase for 60% of the respondents over the next year. The large and growing investments highlight the important role content continues to play in the marketing mix, being used by most to fuel purchase decision making.

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Effectiveness Marketing Budget Microsite Webcast 40

markempa

JUNE 7, 2005

Scobles Link Blog pointed me to this interesting article by Pheedos Bill Flitter, " A Sound Case to Include Blogs and RSS in Your Marketing Mix." " Flitter writes, "Ive listed below the more popular on-line lead generation techniques employed by marketers today.

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RSS Lead Generation Generation B2B Thought Leadership 120

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? MindJumpers ).

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Paid Content Social Media Stats Social Marketing 100

markempa

JANUARY 19, 2006

I say, go ahead and freely explore new tactics for your marketing mix but above all, think. I say, go ahead and freely explore new tactics for your marketing mix but above all, think. Based on the recent headlines, its safe to say that online lead generation (search, podcasts, RSS, etc.) will remain hot topics in 2006.

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