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3 reasons to avoid Accelerated Mobile Pages (AMPs)

Biznology

I often get asked about IBM ‘s position on Accelerated Mobile Pages (AMPs). In short, AMP pages are a non-starter for our marketing site. You might consider AMP for informational blogs, wikis, or other static help documentation. But modern marketing sites are responsive to user needs.

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How to Stay Productive Amid the Coronavirus Chaos

GreenRope

Not to downplay the situation, but I think it’s important to focus on the positive aspects of what we can do, rather than what we can’t do. A wiki is a collaborative environment that houses articles that can be either viewed and/or edited by shared users. Examples of wiki articles might include: Branding guide.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. We can expect other marketing automation vendors to follow quite quickly.

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How to Identify Content Topics That Hit Home With Your Readers

Hubspot

At HubSpot, we have an internal wiki page where staff can suggest topics for the blog. Quora is one of the best sites to check out, particularly for B2B marketers, because it positions itself as a place where anyone can ask anything (although some fields are represented more than others). And we happened to know the answer.

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

In the B2B market, what do you see as the biggest hurdle to effective lead management? Companies need to have the right tools in place (and Marketo's marketing automation software system is one of the best) and then have the right processes in place to use those tools.

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CRM for Nonprofit Organizations

GreenRope

Rest assured, generating positive brand awareness is vital to the continued health of your organization. So spread the word with GreenRope’s intuitive tools for marketing automation! Your templates can also be used as assets in other forms of marketing automation, like drip campaigns, journeys, and workflows.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. We appreciate the recognition and positioning in the space.