Marketing Automation Paid Content PR Storytelling 
Act-On
OCTOBER 11, 2023
Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.
SmartBug Media
DECEMBER 28, 2022
We’re answering questions like: Why should marketing professionals be interested in your buyer personas in their five-to-nine lives? How can we as marketers appeal to the entire persona? Let’s take a look at some of SmartBug’s key personas as an example: Mary the Marketer, Strategic Steve, and Producer Patty. Let’s dive in.
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Marketing Insider Group
OCTOBER 12, 2015
No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. Here’s a quick review: My Previous Marketing Predictions. Yes, it’s my birthday today!
Marketing Insider Group
DECEMBER 22, 2014
Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. My 2013 Marketing Predictions included bets that content marketing conversations would mature. For 2014 , my marketing predictions were all about content, data and culture.
SmartBug Media
FEBRUARY 21, 2020
Before you jump into marketing your software, you need to do some keyword research. Keyword research is significant because it identifies what your audience is searching for and what pain points or topics you should be writing content around. Create Awesome Content. Leverage Social Media.
Single Grain
AUGUST 15, 2023
And the marketing tactics that worked for Web2 don’t necessarily work for Web3. So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. What Are the Advantages of Using Web3 Marketing Agencies?
SnapApp
DECEMBER 12, 2017
. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .
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