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What is Marketing Automation in 2023?

ClickDimensions

Marketing Automation refers to the technology which helps marketers find, nurture, covert and engage with customers automated tasks and actions, including essential tools such as email marketing , campaign automation , lead scoring and more. Data also shows automation drives a 14.5%

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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

Faced with marketing budgets cuts, CMOs planned to spend less on live events (obviously) and online advertising, and relatively more on content marketing and online self-service. ” Compared to 2020, last year saw more B2B buyers visiting vendor sites, more sessions, more pageviews, and more time spent per visit.

Research 352
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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

And now, the stats! 8 Stats About B2B Marketing Budgets and Spending. The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed. B2B product marketing budgets are expected to increase on average 3.1% Direct Marketing ).

Stats 110
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4 Scary Marketing Stats and How to Make Them Less Frightening

ClickDimensions

Haunted houses and scary movies are popular this time of year for fun frights, but there are truly terrifying things in the business landscape today that can really keep marketers up at night. We uncovered four scary marketing stats that might initially make you want to cower in a corner, but with some tips for making them less horrifying.

Stats 72
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Email Marketing Trends and Stats

distribion

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver.

Stats 79
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6 Ways a Marketing Automation Solution Can Help Improve the Customer Experience

ClickDimensions

We have said it before and we will say it again: Marketing automation isn’t just for marketing anymore. A marketing automation solution is an essential tool for both ramping up on creating a memorable customer experience and maintaining that experience over time. Email marketing.

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Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark Consulting

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. It’s important to keep in mind that although the tools sound great and work, they will only work if the tool is utilized properly. The case for marketing automation. Highlights: 1.