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Adobe Experience Cloud Blog
FEBRUARY 7, 2020
Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Acquiring buy-in from executive leadership and the C-suite .
Full Circle Insights
FEBRUARY 28, 2021
A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. We’ve seen what a difference it can make when sales and marketing share a single source of truth.
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Adobe Experience Cloud Blog
JUNE 2, 2016
A key session that stood out and created a lot of buzz amongst the crowd: Marketing Automation: What the Future Holds. Most marketers are familiar with marketing automation; in fact, you may already use it. Let’s take a look at SiriusDecisions’ seven predictions for the future of marketing automation.
Full Circle Insights
MAY 20, 2022
There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?
Adobe Experience Cloud Blog
AUGUST 11, 2015
According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. However, the success of these incremental improvements to email marketing depends largely on the next steps customers take after engaging with your email. And it’s worth it. Break Down the Barriers.
Full Circle Insights
JANUARY 28, 2021
But there’s one valuable lesson marketing leaders can take away from 2020: always be prepared for the unexpected. It’s a good idea to prepare your marketing team now for the next global disruption. Adopt Agile Marketing Methods. Marketers who want to add agile techniques can find a quick start guide here.
Full Circle Insights
NOVEMBER 10, 2020
The economic downturn caused by COVID-19 prompted many companies to cut marketing budgets. B2B marketers have redirected budget dollars previously earmarked for in-person events to digital ads instead, driving a 22% increase in spending on digital channels. Two Keys to Marketing Efficiency — And Success.
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