Marketing Attribution Marketing Automation Services Marketing Budget Creation Multi-Channel 
B2B Marketing Analytics
AUGUST 2, 2020
As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments. This is where.
LeanData
JULY 13, 2020
Marketing budgets vary by company, but any marketer will tell you, no matter how much is allocated, it is never enough! Marketers are often tasked to do more with less, wear several hats, work with limited resources, generate pipeline, and demonstrate that the marketing team’s efforts had an influence on revenue.
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Martech
NOVEMBER 15, 2021
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Marketing Evolution.
Litmus
AUGUST 3, 2021
Doing more with less is a common theme for modern marketing organizations. According to our most recent State of Email report , 60% of marketing executives said they planned to send more email. But in that same report, more than 40% of marketers also said they were under-resourced when it came to email. Oh, to dream big.
Webbiquity
JANUARY 12, 2021
That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? Most analytics tools are limited in their ability to answer this. Tom Pick: Hello, everyone.
Full Circle Insights
FEBRUARY 28, 2021
Modern notions of the “single source of truth” concept originated in the information system design world. At the 2020 Dreamforce conference, Salesforce CEO Marc Benioff rolled out Customer 360 Truth, announcing that the company had built a single source of truth into its platform. Building a Solid Case for Attribution to the CMO.
Valasys
JULY 30, 2019
The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. According to a report by SEMrush top performing ad sizes identified by Google were also amongst the most frequently seen ad sizes so far in 2019, i.e. 728*90 & 300*250.
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