Remove Loyalty Remove Positioning Remove Product Remove SIC

Planning Your 2018 Marketing Budget? Here’s Why Brand Purpose Is Your Number 1 Investment

Content Standard

” We all want happy customers, higher retention, committed and talented employees, an even better working environment, more productivity, more creativity, more energy, more authenticity, and more genuine good. Don’t sell your product or your services.

SIC 31

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) The point here is that the product, service, solution that a group of companies really want could be quite different from what the broader pack needs. The production manager may view him/herself as the de-facto COO with broader purview in the business, or the material planner may aspire to be the production manager.

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Sterling Commerce Focuses Retailers on Total Customer Experience

Customer Experience Matrix

Sterling Commerce, which provides software for sharing data across organizations, recently (well, last August) published “The Four Rules for Ensuring Customer Loyalty in a Competitive Retail Climate” available here (registration required). In particular, “New Rule #1” (“It’s still all about the product”) recommends that retailers partner with other companies to expand their offerings. This is a more radical position than it may seem.