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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”

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Building a ROMI Calculator

Online Marketing Institute

The spreadsheet they provide is not “locked”, so you can modify it at will. Please contact Gossamar for credentials. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. To start, download Lenskold’s free Basic ROI Spreadsheet.

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Insight24 - YouTube for B2B Podcasts and Video?

WebMarketCentral

The site also provides an RSS feed to keep registered users up to date on newly added content. It's an interesting model, and one likely to work well for ON24, provided they are able to lock in high-quality syndication partners. but the better analogy might be that it's KnowledgeStorm for online audio and video.

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If You Want Better Leads, Set Your Content Free

Industrial Marketing Today

Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. In other words, marketing content is locked behind a registration form or as some refer to it as “gated content.”.

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The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

White Papers. Sign In. | | Free Newsletters. Business Advice |. Professional Journals |. Business Bloggers |. Forms & Agreements |. Industry Centers |. Business Directory |. Tools & Services. by Industry. by Geography. Business Credit. Business Travel. Franchising. Personal Finance. Sales & Selling. Technology. Operations.

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Can Social Tools Really Replace Email? - They Already Are! (Part II)

Buzz Marketing for Technology

Information Technology. Professional Community. Share and compare information with 1.2 million professionals. Profile Recent Posts Connections Posts From Connections Journal Watch List Account Settings. Find Members Alphabetical Directory. Browse by Vendor Browse by Documents. Communities. Business Intelligence. Previous Entry. They Already Are!