Salesforce Marketing Cloud

FEBRUARY 2, 2022

An era in which marketing and e-commerce teams are in lock-step alignment. Are we there yet? Marketers are so close to entering a golden age of data analytics and optimization. An era in which they can extend the value of data across their entire ecosystem. An era with stronger customer engagement across email and mobile.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April: To answer the question about why is Apple doing this—this is a big pillar of their brand message: privacy. With a few months behind us, how did it really affect email marketing? Everybody knew what it meant. Is it going down?

Privacy Protection 97

Privacy Protection Privacy Webinar Metrics Deliverability 97

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Data Protection Assessments. What Do All These Privacy Laws Have in Common? Right to access personal data. Right to delete personal data.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Convert

APRIL 26, 2022

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Martech

AUGUST 15, 2022

It has never been a reliable success metric, but it has become even less so since 2021, thanks to Apple’s Mail Privacy Protection feature. Back in January 2018, I wrote a MarTech column with advice I give clients when the fiscal year is young. . How do you measure success? What doesn’t measure revenue? The open rate.

Budget Programs 85

Budget Programs Privacy Protection Paid Search Agency Planning 85

Walker Sands

MARCH 5, 2020

Artificial intelligence (AI), facial recognition and data privacy are some of the hottest of the hot-button tech issues, particularly as they relate to privacy, regulation (or lack thereof) and security – but, to date, have not exactly been handled with an equal level of importance in the 2020 race. Data Privacy and Big Tech.

Privacy 40

Privacy Campaigns Privacy Protection Lock-In 40

Biznology

JULY 31, 2012

I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. Burping in Church. Song of Myself. it,ru,mx, etc).

Ideal Customer Profiles 80

Ideal Customer Profiles Domain Privacy Work Management 80