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Information without Innovation is Just Data: The Modern Guide to Business Intelligence

Zoominfo

Before sales intelligence and data providers were common terms in the B2B space, there were list brokers and lead sellers— the questionable precursors to what companies like ZoomInfo have come to be today. . List brokers used dubious tactics to gather data and offered limited customization. Let’s start at the beginning.

Zoominfo 151
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B2B data decay and list rental – buyer beware!

Biznology

Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. Ask for other users of the list for reference checking on quality. At times list brokers or managers do not like to divulge client names, but press anyway. They are: 29.6%

B2B 187
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The Power of Marketing and Sales Intelligence

DiscoverOrg

And that means more than the commoditized contact information that list brokers are always so happy to sell: name, rank, and serial number. Even with a strong inbound marketing strategy, it isn’t enough to capture basic contact information. To give your business a true competitive edge, you need something more.

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Prospecting data accuracy

Biznology

Use a trusted list broker who has a thorough knowledge of the particular vendor’s file. . Other suggestions for marketers to consider: Take a sample of records for testing and do your own televerification before placing a large order. . Examine the incoming records for problems. .

Prospect 144
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New developments in B2B marketing list acquisition

Biznology

Let’s look at what’s new in B2B lists these days. Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category. There are more than 40,000 business lists available for rent in the U.S.,

B2B 220
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Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

Watch out for a high level of opt-outs or SPAM complaints from rented or bought lists. These people have not given you explicit permission to receive your marketing e-mails regardless of what the list broker may say. Do a regular merge/purge of your in-house list.

Mail 224
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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Expect to pay a premium for the extra data available through list rentals, with the cost per name ranging from about $0.15 Potential providers: Find lists yourself with a list database like NextMark or going directly to a publisher, or you can work through a list broker like MeritDirect or one of many smaller brokers.

List 158
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How to Create A Successful Direct Mail Campaign

TrustRadius Marketing

Do you already have a list in-house of existing customers and prospects? If so, it’s time to brush off that list and make sure it’s up-to-date and accurate. You can also purchase a list from a reputable mail house or list broker to try and get new business. The Call to Action/Offer.

Mail 40
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4 Elements that drive B2B direct marketing results

Biznology

This is where list research comes into play, and it’s a confusing B2B data world out there, as many potential list sources have popped up in the last 10 years.

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Business Lessons From Mars

Smashmouth Marketing

Marketing vendors (agencies, PR firms, consultants, list brokers - you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many companies simply try to extract their pound of flesh with every contract.

Business 100
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Business Lessons From Mars

Smashmouth Marketing

Marketing vendors (agencies, PR firms, consultants, list brokers, you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many companies simply try to extract their pound of flesh with every contract.

Business 100
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How to Personalize the Retail Experience with Marketing Data & Technology

V12 Data

True, there are still plenty of list brokers who do not take measures to maintain a high-quality source of data. When third-party data was discussed in the past, there has always been much controversy about the accuracy and freshness of the data source.

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Versium Guarantees Improved Conversion Rates With Its New, Automated Predictive List Builder Service

Versium

They can also assess the projected conversion rate of their prospect list and compare it to their typical conversion rate before they deploy it in their marketing campaign.

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Why brands keep emailing you to ask how you feel about them

The Customer

The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”). It hurts your click-through rate, your spam rate, and decreases the chances of people actually opening your email.”. YOU’RE ALLOWED TO LEGALLY SPAM PEOPLE IN AMERICA.

Email 52
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Deliverability Blunders & How They’re Solved

eDataSource

At the time the EU didn’t have the regulations it has today; things were a lot looser, and one thing that was particularly loose was mailing lists, buying them and renting them (both B2B and B2C). List brokers we’re doing really good business there.

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PODCAST: Deep Dive Into Data

DealSignal

Oh, we used one of the systems that sales uses for data, I won’t name names, but, you know, we used one of those systems we pulled a list out of it or we bought a list from a list broker and now I just got a warning or got shut off from a marketing automation system and now, you know, I’ve had the worst experience I could have as a marketer.

Podcast 45
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Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

Posted by: Rebekah Donaldson | June 16, 2008 at 02:14 PM Getting the right leads can only be done through an effective "list broker" and basically no other way. Or perhaps VCs don't care about a company's practices re lead scoring -- which would, in itself, be telling?