Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company
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FEBRUARY 14, 2024
Budget allocation, resources, and measurement all seem to stop at opportunity creation, if not even sooner, with some Marketing teams stopping at the MQL.” Remember : Revenue marketing doesn’t stop at lead and opportunity creation—it requires you to think about every touch point after that, too. You may not be. How can you do that?
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