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The 11 undeniable benefits of marketing automation for B2B sales and marketing teams

The Marketing Blender

Our Services. The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. These days, when most consultants and gurus talk about technology transforming marketing, automation is what they’re referring to.

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A SaaS Marketing Plan for High Growth Companies

Hubspot

Marketing and sales alignment. Then lock these goals in with a service-level agreement between your marketing and sales teams. To do this, work backward from the gross revenue amount that marketing is responsible for generating ( generally around 40 percent ). Photo Credit: State of Inbound Marketing. 2) Tactics.

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10 Things to Do When Marketing Spend is On Hold

The Point

Lead to MQL) and identify emails or even entire tracks that might need a refresh. Corporate blogs are some of the most neglected marketing assets in a company’s arsenal. With the right design, frequency, and content, however, a blog can be a key driver for SEO and lead generation. Assess social media strategy.

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Lead Generation Case Study: 7 Examples of Success

Single Grain

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals.

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

When marketing teams create leads and monitor their progress through the funnel inside the platform the sales team also uses, marketing can identify issues at critical points, such as MQL-to-SAL conversions, and address any problems to expedite lead progress through the funnel. Top 10 Signs You Have A Marketing Data Problem.

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How to Hire the Right VP of Marketing for Your Company

Single Grain

Since the VP of marketing role requires an solid understanding of the market, vast knowledge of sales generation, demand generation and overall brand building, hiring the perfect person for the job can be challenging. The VP of Marketing assists with and delegates the different strategies to lower-level team members.

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We’re All Re-planning our B2B Marketing Budgets Now

Full Circle Insights

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?