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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). You can link to guides, instructions, or webinars that explain next steps.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Marketers can invite the influencers to write guest blogs on their websites, talk about niche-specific products or services at disposal, on their web platforms, design e-books & slide shares & even to host podcasts relevant to their industries.

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4 Education Marketing Trends to Keep an Eye on in 2017

Hubspot

Do the same with the blogs you suggest as links on the pages they're already reading. Influencer marketing is a form of word of mouth marketing (WOMM), but with a boost. WOMM is so effective because it's third party validation of your school. All that sharing is third party, WOMM validation. Influencer Marketing.

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Content Marketing to Acquire Precious External Business Information

Valasys

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Always, however, a link should be cited to the original source.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

The offline methodologies of research involve attending to the B2B marketing events, reading newspapers, watching televisions, following niche-specific influencers & listening to the podcasts. The welcome emails are the perfect places to have links to the preference centers.

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Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both

Valasys

Word of Mouth Marketing (WOMM) is beneficial for both the retention of existing customers as well as for the acquisition of new customers. Additional Call-To-Action (CTAs) buttons can be added to the pages such as a survey, link to signing up for a relevant webinar, an event invitation, or link to a promotional page.