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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Where can you find the best online tools for competitive intelligence? The top 24 facts for selling more in B2B by LEADSExplorer. Ultimate List of Top 29 Tools for Competitive Intelligence by Lakeshore Branding. ** 5 Stars. You may think of multitasking as easy or difficult—but is it unethical? Add this to Mister Wong.

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Abandon Your Marketing Automation System!?

LeadSloth

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. the split between Leads and Contacts), but many 3rd party tools are addressing these weaknesses. I’m working on an interesting project right now: moving away from a marketing automation system. Smart or foolish?

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality. The search engine keyword identification can be a valuable tool to guide the conversion.

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Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Take advantage of new tools to raise your own profile by commenting on existing content? by Social Media Today Martin Edic shows how tools like Disqus , IntenseDebate and BackType take commenting out of the narrow realm of specific blogs and enable the commenters themselves to get much wider exposure.

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Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

How can you optimize your use of social networking tools like Twitter and LinkedIn? Social Media Marketing best practice even used by Google by LEADSExplorer A brief post that makes a solid point: blogs have become a primary conduit for corporate announcements and news releases. How can you make more efficient use of social media?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Among other stuff.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

Some others include OpenTracker and LeadsExplorer which help identify companies who have been showing an active interest in your website. Netfactor’s Visitor Track – Web Leads Technology is one forerunner in this field and helps capture visitors to your company website and also translate which company they are from.