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Vidyard
FEBRUARY 22, 2016
By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 Video by itself helps their messages get noticed.
Vidyard
FEBRUARY 22, 2016
Personalization helps Act-On, Cetera Financial Group, Lenovo and Tradeshift get – and keep – audience attention in crowded email inboxes . Cetera Financial Group saw a 600-percent increase in email click-through rates. times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel.
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Vidyard
FEBRUARY 22, 2016
By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 “Video by itself helps their messages get noticed. .
Webbiquity
NOVEMBER 5, 2019
The spread of social media and blogging, radically faster Internet speeds, online video, the rise of influencers, and reliance on mobile devices continues to change the way companies market their products and services. Without research, marketers have less data for helping the sales team address the main points of potential customers.
Valasys
JANUARY 3, 2023
Among other things, B2B marketers utilize this data to plan campaigns, assess the contribution of their staff to sales, and account for spending. When you have the correct data, you can see how your campaigns are doing, where your money is best spent, and how they affect the sales pipeline.
LEADership
SEPTEMBER 11, 2015
In the case of Sales vs. Marketing, the ‘disconnect’ or dysfunctional system has worsened in many organizations. We have previously analyzed why sales people don’t follow up on the leads provided by marketing. What they are really doing is playing around with Facebook, Twitter, LinkedIn, and other channels.
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
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