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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. But Facebook?

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Twitter - Content - Lead Nurturing - Best of B2B Marketing

B2B Marketing Zone Posts

What IS and ISN’T Lead Nurturing - B2B Lead Generation Blog , August 26, 2009. The #1 Factor in Executing Effective Campaigns - Market2Lead , August 28, 2009. Getting Going with Lead Nurturing - Marketing Genius Blog , August 27, 2009. Lead Nurturing (42). Tags: Best.

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Will Marketing Automation Be Free?

LeadSloth

Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). Please leave a comment with your prediction… Webinar: The Secret To Creating Lead Nurturing Content That Converts. Tags: marketing automation genius.com loopfuse. There is severe competition (30+ vendors). Register today: [link].

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

CSO Insights, “Optimizing Lead Generation: What’s the Payback,” 2006 Best in Class Average % higher % reps making quota 66.1% 16% % firms w/lead to first call conversion > 50% 48.7% Two final tidbits on the every popular question, What’s lead nurturing worth? 51% win rates 55.6%

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More Blathering About Demand Generation Software

Customer Experience Matrix

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. Tags: marketing software marketing automation lead management demand generation.

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Social Media - Twitter - Measurement - Sales - Best of B2B Marketing Zone

B2B Marketing Zone Posts

Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Leads Don’t Suck - Good Leads Are… - Smashmouth Marketing , July 16, 2009. Lead Nurturing and Scoring - Marketing Genius Blog , July 14, 2009. Tags: Best. July 23, 2009.

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B2B Social Media Strategy - Best of B2B Marketing Zone

B2B Marketing Zone Posts

Who cares what you’re selling, what are customers buying - Market2Lead , October 21, 2009. The Return on YES in Lead Nurturing - Marketing Interactions , October 18, 2009. Tags: Best. Service Economics in a “Something Failed to Go Right&# World - Digital Body Language , October 27, 2009.