Customer Experience Matrix

SEPTEMBER 1, 2010

higher campaign response rates and conversion rates • 50% decrease in time to execute campaigns • 100% increase in number of campaigns • 85% decrease in cost per lead • 18% higher revenue • 9.3% CSO Insights, “Optimizing Lead Generation: What’s the Payback,” 2006 Best in Class Average % higher % reps making quota 66.1%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

LeadSloth

JANUARY 12, 2010

Kevin Joyce , CMO, Market2Lead. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. Could Facebook become a Lead Nurturing platform? Could Facebook become a Lead Nurturing platform? Tags: Best. I like numbers. But Facebook? Facebook (91).

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40