Customer Experience Matrix

JULY 8, 2009

Tags: vendor rankings demand generation marketing automation lead management. Vendors who can deliver on these key requirements at reasonable price points should earn their place as tomorrow's industry leaders.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

AUGUST 3, 2010

Market2Lead had something similar but is no longer sold.) Tags: marketing automation enterprise marketing management marketing measurement marketo revenue attribution lead management demand generation. However, Marketo's implementation brings this reporting to a new level.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Tags: marketing system ROI marketing automation businses case software selection demand generation.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

APRIL 28, 2009

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. better than expected about as expected worse than expected total system implementation 0.64

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 24, 2009

Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework. Tags: usability assessment marketing automation marketo lead management demand generation.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Smashmouth Marketing

MARCH 19, 2009

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! Tags: lead gen marketing b2b sales2.0

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Leads 100

Customer Experience Matrix

MARCH 5, 2009

The main result of the conversations so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 The relative ranking of the different vendors hasn't been significantly affected. Here, then, is the final usability matrix.

Lead Ranking 120

Lead Ranking Lead Scoring Demand Generation Work Management 120

Customer Experience Matrix

FEBRUARY 4, 2009

My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail. Obviously you need to evaluate these products in depth before deciding which is right for you.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Just makes it easier to manage all the stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

The #1 Factor in Executing Effective Campaigns - Market2Lead , August 28, 2009. Getting Going with Lead Nurturing - Marketing Genius Blog , August 27, 2009. Tips To Improve Your Lead Management Strategy , August 27, 2009. Getting Going with Lead Nurturing , August 27, 2009. Tags: Best. August 23, 2009.

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

Customer Experience Matrix

JUNE 5, 2009

Summary: Market2Lead's revised user interface has plenty of refined details. I saw a demonstration of Market2Lead ’s new user interface last December, and they released it in February. It’s a good thing that Market2Lead moved more quickly than I did, because the new interface is a huge improvement. Time flies.

Market2Lead 120

Market2Lead Work Management Marketing Automation Services Marketing Management 120

B2B Marketing Zone Posts

DECEMBER 9, 2009

Sales Lead Management: Thought Leadership with Aaron Ross - Modern B2B Marketing , January 9, 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. The Evolution of Email for Lead Generation - Acquiring Minds , December 10, 2008. Tags: Best. Yes, you can. -

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

FEBRUARY 13, 2009

Here are the questions I asked, with summaries of answers from the five vendors in the current Raab Guide ( Eloqua , Manticore Technology , Market2Lead , Marketo , Vtrenz ) plus two I’ll be adding shortly ( Marketbright and Neolane.) Market2Lead and Marketbright also use the company data and links imported from Salesforce.com.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

MARCH 4, 2009

Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Multiple scores per lead.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

MARCH 2, 2009

Select marketing assets from shared libraries Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Text search for assets. Text search for assets Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Share marketing assets across campaigns.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

OCTOBER 1, 2008

Tags: marketing software marketing automation lead management demand generation. to order in the next few days, contact me via email at draab@raabassociates.com More details to follow. to order in the next few days, contact me via email at draab@raabassociates.com More details to follow.

Vtrenz 120

Vtrenz Manticore Marketing Automation Services Market2Lead 120

LeadSloth

JANUARY 12, 2010

Kevin Joyce , CMO, Market2Lead. I think developing and implementing a holistic lead management process will be one of the greatest challenges companies face in 2010. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Malcolm Friedberg , Principal, Left Brain Marketing. Kristin Hambelton , Sr Director of Marketing, Neolane.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100