White Paper Alternatives for the Savvy B2B Marketer
SnapApp
AUGUST 11, 2015
Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Considering Cisco’s projection that online video is projected to make up 55% of all consumer Internet traffic in 2016, it’s clear that the audience is there—and hungry for fresh content.
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