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White Paper Alternatives for the Savvy B2B Marketer

SnapApp

Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Considering Cisco’s projection that online video is projected to make up 55% of all consumer Internet traffic in 2016, it’s clear that the audience is there—and hungry for fresh content.

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Top 5 Inbound Marketing Articles to Start the Week: Google vs. Bing

Hubspot

Tips for Making a Screencast for Your Startup Author: Audrey Watters of ReadWriteWeb. Screencasts are a great type of online video to showcase and explain how a new product or feature works, but how do you create one? Marketing Takeaway: Screencasts can be a great instructional tool for your company's products or services.

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12 Solutions to Ecommerce Sites' Biggest Marketing Challenges

Hubspot

Typically, the company that reaches out to potential consumers first wins the customer's business, so we recommend that leads generated through your website are put into an email lead nurturing campaign. Are screencasts (video or audio) on the site really effective in engaging potential customers?

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SaaS Marketing Strategy in 2021 and Beyond: 9 Tips and Best Practices for Success

Outbrain

SaaS marketing is especially vulnerable to page loading issues, since screencasts, images and video, widely used in SaaS marketing, are common culprits. Although landing pages under-perform for many reasons, common issues include: Vague headlines Content not relevant to the traffic source (email, search, ad, etc.)

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How to format posts to get readers engaged

Scoop.it

For example, here is how a Google Analytics screenshot can be used to describe the essence of the “not provided” traffic source. Instead of going for professional and expensive options, you can create screencast videos on a budget. You can also use screenshots that illustrate your opinion or describe your experience.

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30 Amazing Content Upgrade Examples To Grow Your Email List

Optinmonster

Used in the right context, it can help you improve your lead generation efforts. Let’s say you have a blog post on how to increase blog traffic. You can create a 1-page cheatsheet full of ideas that help your readers improve search engine optimization (SEO) and drive more organic traffic.

Examples 100
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

26 Ways to Use Social Media for Lead Generation by Social Media Examiner. ** 5 STARS. Debbie Hemley compiles another brilliant A to Z post, this one focused on using social media for lead generation. website traffic, searches for brand terms) and engagement (Facebook likes, blog comments, retweets, etc.).