Remove keyword
article thumbnail

Book Review: Marketing in the Round

Webbiquity

True, though given the importance of search, it’s usually advisable to use common keywords. • “Communicate every week on how it’s going and what’s working, what’s not working, what changes you’d like to make. Search engine marketing (SEM) isn’t used very often, but it’s extremely effective.”

article thumbnail

How to Do a Competitive Analysis So Good Your Competitors Can’t Compete

ClearVoice

It might also be something your SWOT team does to determine your company’s strengths, weaknesses, opportunities and threats. Additionally, there are a bevy of SEO and SEM tools that will reveal all sorts of useful data such as what keywords your competitors are ranking for, CPC (cost per click), and where their backlinks are coming from.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. SEM & SEO & PPC & CTR. I thought I would take advantage of the power of the system to let you know about these new sources, what topics they tend to write about and some of their recent top posts. Sarah Worsham ( @sazbean ). June 7, 2010.

article thumbnail

How to Find and Hire a Director of Marketing for Your Business

Single Grain

SEM skills to improve the ROI of the different digital marketing campaigns. You can search on LinkedIn with keywords like “growth marketer,” “marketing director,” “director of marketing,” “SaaS marketing director,” etc. Market research is a vital component of business strategy.