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How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Adobe Experience Cloud Blog

This is why when a marketer brings back a list of leads, they only pick out a few to follow up with. So how do marketers find the right leads? Many marketers are now optimizing for search, but are you really getting all that you can out of your efforts? Content Marketing. Your sales reps know this.

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Differences Between PR, Marketing, and Advertising and Their Applications

PureB2B

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. It gets even more challenging when sponsored material shows up with news stories and ads appear as social media postings. An Overview of Public Relations.

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Differences Between PR, Marketing, and Advertising and Their Applications

PureB2B

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. It gets even more challenging when sponsored material shows up with news stories and ads appear as social media postings. An Overview of Public Relations.

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CMO Perspective: Breaking Free from the B2B Dark Ages – A Brief History

SalesIntel

The LinkedIn Takeover Let’s talk about Jigsaw – not the horror movie, but the platform for collecting crowd-sourced business data. Back in the day, Jigsaw was the place for anyone looking to gather public data sets that could help in all sorts of business and research endeavors.

CMO 94
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Content Marketing for SaaS Companies: Creating a Competitive Advantage

seo.co

You’re a SaaS company , and you’re interested in how content marketing can help you get more sales, earn a higher customer retention rate, and possible improve your overall brand reputation in the process. A guide on content marketing for non-branded topics and an audience specific to your niche. A Long-Term Investment.

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Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers

Kapost

Marketing technology is evolving at an incredible pace. In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools. What are the core tools that should go into a SaaS marketer’s arsenal?

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.