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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

What are the best ways to reduce the bounce rate from landing pages? The Importance Of Branded Search Programs (Even in Tough Economic Times) by Search Engine Land. New Research: Paid Search Builds Branding by ClickZ. How to Use Google Wonder Wheel and Related Search Tools for Keyword Research by PPC Hero.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1.

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Top 15 Content Marketing Agencies in Eastcoast, USA

Outgrow

It specializes in licensed content curation, keyword research, and rank tracking. It delivers services like strategic planning, research, and reputation management. iProspect is an agency based on data, expertise, and technology. iProspect specializes in content, landing pages, product descriptions, blogs, and microsites.

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Humans of Marketing: Tyler Brewer

Conductor

So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. Last year we built a landing page around a term that we would have definitely ranked for anyway.

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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

Traditional attribution methods don't paint the full picture; in a MMAGlobal case study , researchers found there is almost no correlation between click-through rate and sales. According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . ( Source ). . .

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Top 25 Content Types for Inbound Marketing

ClearVoice

Freelance writers can craft articles from research, interviews or even personal anecdotes based on the style of content your readers respond to best. Landing pages. Common landing pages include your company’s Homepage, About, Contact, Sign In, Products and other pages. You should too.