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The Long Tail of Blogger Outreach


Image via Wikipedia. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. The Internet is such a gift.

Blogger outreach is more PR than social media


I have always called this long-tail blogger outreach (though I would love your help with choosing a new name for it) because it focuses on the B-Z-list bloggers, the online influencers who are often overlooked by most social media teams at digital agencies. Related articles.

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Being Pretty Isn’t Enough for Social Media Marketing


Image via Wikipedia. The Internet has become more like an Oscar after-party than it is like the airport Ramada. ” Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.

The Quantum Mechanics of Blogger Outreach


Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive.

Blogger outreach is earned media PR, isn’t it?


My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). And if it is, maybe we need to rename blogger outreach to blogger relations instead.