Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. Marketers wouldn’t need to choose between Demandbase intent data, DemandMatrix technographic data, or data from dozens of different sources.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Valasys

SEPTEMBER 11, 2019

InsideView & Kyndi will supplement the endeavors of FORCAS as the first partner & test user respectively. The partnership between FORCAS, InsideView & Kyndi will ensure that actionable target lists are created for the marketers to attract, engage & convert their buyer personas. About FORCAS USA, LLC.

Marketing Automation Services 40

Marketing Automation Services Marketing AI InsideView Analytics 40

SalesIntel

APRIL 19, 2024

Clearbit (By HubSpot) Clearbit, recently acquired by HubSpot, is a tool for improving lead data with real-time updates by collecting demographic, firmographic, and intent data. However, some users find its data outdated because it lacks phone verification and on-demand services.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Engagio

APRIL 23, 2018

In the process, sales and marketing associates waste time and resources pursuing sales with companies that don’t fit well with your business and its product offering. Reason for purchasing your product. Add in some predictive analytics that tell you about buyer intent. Focus on the universal themes across accounts.

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel 59

chiefmartech

APRIL 11, 2016

Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Target Account Data & Predictive Account Scoring. This list may be ranked in order of priority, urgency, or interest.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Engagio

OCTOBER 1, 2021

With the way that we’ve been screaming it from the rooftops, you’ve probably heard that InsideView and DemandMatrix are Demandbase companies now. By using data and insights to target and engage your best prospects (read more about sales intelligence and how technology can help you increase sales velocity here ).

InsideView 71

InsideView DemandBase B2B Thought Leadership Mobile Advertising 71

TrustRadius Marketing

MAY 31, 2022

With more engagement and brand awareness, customers will be more likely to see your product as a solution to their problems. Rapid innovation in many fields also tends to shorten product life cycles. This is where product intelligence comes in. This will give you a strong basis for comparison with your products. .

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98