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Three steps for B2B marketers to build a personal social media presence

Chris Koch

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Pick an RSS tool.

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How to Save the World

Buzz Marketing for Technology

Social Fluency. I think this is brilliant, and it got me thinking about how this model could be broadened to represent our social. fluency -- our ability to function socially in the modern complex world, to be of use socially to others in our communities. This ability to integrate is social fluency.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization. · Social Networking. ·

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How to Save the World - PKM An Update

Buzz Marketing for Technology

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization. · Social Networking. ·

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

· Social Networking. · Social Software Group. Guerilla News Network. Bloglines My RSS Subscribers. The Environment. · · Diagnosis & Solutions. Working Smarter. · · Knowledge. · · Innovation. · · Entrepreneurship. Blogs & Technology. · · Blogging. ·

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

I heard this a lot, too, which is why Im such a fan of expertise-finders and other social networking applications, even though the first generation of such tools fall short. PKM: A Spec for Social Networking & Personal Content Management. Social Software Group. Guerilla News Network. Kirsten Osolind.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Use RSS feeds to simplify publishing and subscribing to others content, and show employees how to use them and how to integrate this content into their personal taxonomy. Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization.