ViewPoint

JANUARY 26, 2012

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. That compares to $7 billion spent on direct mail and $4.5 billion on search marketing for the same purpose.

B to B 120

B to B netFactor Media SEM 120

Webbiquity

JANUARY 2, 2013

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. Marketing Charts ). Marketing Charts ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Directive Agency

DECEMBER 19, 2018

While these aren’t super cost effective compared to modernized promotional activities, they got the job done for what was available. These platforms and practices have been adopted across the B2B space and continue to show high measures of success for many. How and where do customers access your product or service?

Marketing Mix 49

Marketing Mix Work Management Marketing Management Paid Search Agency 49

Directive Agency

DECEMBER 19, 2018

While these aren’t super cost effective compared to modernized promotional activities, they got the job done for what was available. These platforms and practices have been adopted across the B2B space and continue to show high measures of success for many. How and where do customers access your product or service?

Marketing Mix 40

Marketing Mix Work Management Marketing Management Paid Search Agency 40

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Analyze Your Buyers.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

ClearVoice

MARCH 15, 2021

SEO (search engine optimization). SEM (search engine marketing). Event/Trade show. Interactive tools (i.e. In the next stage, mid-funnel (MoFu), people are comparing and contrasting solutions. Landing page. Social media post. Cheatsheet. Press release. Infographic. Interactive quiz.

Top of Funnel 111

Top of Funnel Marketing Funnels Trust Marketing Sales Qualified Leads 111

accelerate agency

AUGUST 4, 2021

Marketing has changed dramatically over the last decade or so. Cast your mind back to this time ten years ago: things like social media marketing and content marketing were in their infancy compared to today. Today, marketing is a much more sophisticated business. Set B2B inbound marketing goals.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98