Kevin Indig

OCTOBER 23, 2023

What it means Google has several levers to drive more revenue: show more ads, make organic results worse, increase take rate, raise prices, and send more traffic to sites running AdSense or apps running AdMob. If Google launches SGE (Search Generative Experience, a.k.a. Google sells shovels, but some publishers find gold.

Adsense 59

Adsense Ad Frequency Banner Ads Youtube 59

Envy

SEPTEMBER 20, 2018

You’ve got to decide if your chosen agency really has what it takes. Rate the agencies : Use a simple point system to compare agencies across key metrics. For example, maybe you need to integrate multi-channel campaigns across Adwords, Facebook, Twitter, and Reddit.

PPC 91

PPC Paid Search Agency Advertising Agencies Ad Agencies 91

Envy

SEPTEMBER 20, 2018

You’ve got to decide if your chosen agency really has what it takes. Rate the agencies : Use a simple point system to compare agencies across key metrics. For example, maybe you need to integrate multi-channel campaigns across Adwords, Facebook, Twitter, and Reddit.

PPC 88

PPC Paid Search Agency Advertising Agencies Ad Agencies 88

Convert

JANUARY 31, 2022

You know that A/B testing unravels insights that can translate into business growth and set new records in revenue generation, but the problem is when you sit down to test something on your website, landing page, email, etc. There was a 61% increase in leads generated on the challenger version. and turn up blank. Result: Source.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52