Marketing Insider Group
JUNE 3, 2010
Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Share: Read more from Content Marketing Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 2 Comments Post a comment Ryan Beale Jun 3 2010 Hey Michael, Once again, nice tips here.
Industrial Marketing Today
MAY 11, 2010
A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. Company news and industry SIC codes tied for third. This one caught me by surprise. An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this.
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Industrial Marketing Today
OCTOBER 2, 2010
Go beyond the high-level demographics of SIC/NAICS codes and company size. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. WHY : Why are you sending out this email campaign?
Industrial Marketing Today
JUNE 3, 2010
To rescue your website and deliver you to the Promised Land, the SEO consultant wants you to generate loads of content optimized for keywords and phrases. I mean dig deeper than just the demographics like company size, job title, SIC code etc. And the cycle of frustration continues.
WebMarketCentral
DECEMBER 28, 2009
How exactly did Dell generate so much revenue by Twittering? million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. Tags: Web 2.0 What are the four stages of Twitter enlightenment? Social Tagging.
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