List Research: Using SIC codes to find business lists

Direct Response Coach

When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A The post List Research: Using SIC codes to find business lists appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing Email Marketing General Lead GenerationExhibit 1.

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Why are SIC and NAICS Codes Important to Marketing?


The most reliable way to identify a company is with SIC or NAICS codes. . This code is determined by a code definition that generates the highest revenue for that company at a specific location annually. SIC stands for Standard Industrial Classification , which are four digit codes that are used by the US government to identify the primary business of the establishment. Companies in the same industry are assigned the same number or SIC code.

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Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target

B2B Lead Generation

An ICP is the foundation of your entire lead generation program. It helps you narrow your lead generation universe and provide a standard against which you can prescreen opportunities. Create profiles for each and populate them with: Their SIC (Standard Industrial Classification) and/or NAICS (North American Industrial Classification) codes. We then conducted a lead generation campaign. Learn more about that in my book, Lead Generation for the Complex Sale.

B2B Lead Generation Blog: Closing the loop to improve lead generation performance

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 For example, they learned that 4 SIC codes comprised their sweet spot not 20.

Email 101: Tell Me Something I Don’t Already Know

The Point

Starting with the headline: “Your buyer has changed more than any time in history (sic),” almost 70 percent of the entire email is given up to making a business case for why I should care about ABM. To be successful in driving engagement from business buyers, it’s not enough that marketing content simply be relevant to the individual reader.

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Successful Lead Generation - One Size Does Not Fit All


Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Why then are so many consultants and companies out there actively promoting inbound marketing as the dominant lead generation strategy of our time?

3 Lead Scoring Problems – And How to Solve Them

Modern Marketing

Randy is experienced in developing insight-driven demand generation programs for the b2b technology sector. But significant challenges still remain for most marketers in developing the right mix of leads that will generate the best results and not waste precious resources. Factors like company industry (SIC) and size may not be sufficient to determine a lead’s true potential. Lead Scoring b2b marketing Demand Generation lead generation lead management marketing automation

List Buying: 6 tips for buying the most effective lead list

B2B Lead Generation

Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). Learn more about building your ideal customer profile in this article: “ Lead Generation Check list – Part 3: Develop and intensify your Ideal Customer Profile.” This doesn’t work well for ongoing lead generation. Lead Generation lead generation list building list buying teleprospecting

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Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples


In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. Following are two examples of sales lead generation programs on which we combined our marketing analytics expertise with underlying technology.

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Lead Generation Best Practices: Summarizing the 7-Part Series


” In this seven-part series, we’ve taken an in-depth look at the “processes, practices and systems” that are widely recognized as “improving an organization’s performance and efficiency” in the area of sales and marketing lead generation. Append data points like SIC code, revenue and employee size to contact records. Focus measurement on opportunity quality, conversion ability and revenue generated.

B2B Marketing: 4 solutions to the most common challenges

B2B Lead Generation

He develops and guides lead generation program that efficiently and effectively drive revenue for MECLABS Research Partners. Find out how to develop your own ULD in this quick read: “Why 75% of Marketers Are Experiencing Lead Generation Pain and How to Stop It Before It’s Too Late.” But, when you purchase lists, you want to find a vendor who looks beyond SIC codes and can create lists by keyword; the results will be more targeted to what you’re looking for.”.

KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data


The Kickfire’s API has expanded to include Trade Name & expands to include the descriptions from Standard Industrial Classification (SIC) & the North American Industry Classification System (NAICS). NAICS & SIC codes help marketing initiatives in the following ways: Industry Targeting : The most obvious use of NAICS & SIC is that they allow niche-specific targeting by permitting the marketers to make industry-specific marketing campaigns.

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Increase Revenue, Decrease Costs - Download the Free eBook!


Keeping data clean is critical to lead generation success. To reveal segments with higher probability of generating leads, compare your marketing database, which could number thousands of contacts, to your customer database.

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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. you've opened one session then another and requested a page meant for a different session, you are so stupid you dont even know how you did it!" ( SIC: full comment here ). Lunatic bloggers can have the blog sphere all to themselves as our people are far too busy driving down the cost of air travel [SIC].".

4 Elements that drive B2B direct marketing results


We then get into a conversation about the issues of developing a lead generation campaign, and it becomes painfully apparent that few know the basics of how to develop a campaign that has even a small chance to generate leads. . The 4 Elements of a B2B Lead Generation Campaign: Much like a golf swing – if you don’t know the basics (stance, backswing, and downswing) you won’t hit the ball, and even if you do, it won’t go straight or far. This is lead generation, not branding.

5 Best practices of trade show lead qualification


Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. This is particularly true for trade show marketers as the primary reason for exhibiting at shows is lead generation, not qualification. Recent studies by a number of firms, including Exhibit Surveys and Center for Exhibition Industry Research (CEIR), identify lead generation at 80-85% as the reason that companies exhibit at trade shows.

Tips to Manage the Marketer's Personalisation Dilemma

Modern Marketing

Using financial results from annual reports to generate content like You’re 5% ahead on margins but 4th in growth in your sector - personalised to each individual’s company. Which one your reader sees depends on the company’s SIC code. Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? No question: for almost all one-to-one communication, you should personalise.

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For Higher B2B Sales Don’t Just Scrub Your Data


Although correcting basic data fields is an ongoing commitment of time and resources, it’s critical to lead generation success that marketers execute data segmentation and prioritization activities on an ongoing basis as well. To reveal segments with higher probability of generating leads, compare your marketing database, which could number several thousand contacts, to your customer database. This knowledge can be predictively applied to generate higher return on future programs.

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When You’re Focused on Upstream, What do You Measure?

Measure Up Marketing

Measures such as open and clickthrough rates, website traffic, Marketing generated qualified leads, and qualified lead-to-deal ratio are examples of downstream measures. These measures and metrics provide insight into demand (small d) generation and program effectiveness and efficiency. You can use the SIC database to determine the total number of mid-market companies who meet these criteria, and data for the average run rate for this type of widget.

How to Barrel Through the Latest SiriusDecisions Demand Waterfall


Target the best fitting audience segments through your brand awareness and top-of-funnel lead generation efforts, and you will open great opportunities – and close bigger, better deals – later. The top two stages – Target Demand and Active Demand determine the quality of your lead flow, and ultimately the opportunities you generate. Industry – Industry is typically classified through two related systems run by the US Office of Management and Budget, the SIC and NAICS.

Dash For the Exit: CDP Acquisitions Rattle MarTech Firms


You can have terabytes of data on your servers, but if you can’t pull meaningful, revenue-generating insights from that data to help your customers, you’re wasting the space. . If you’re crunching the same data everyone else uses for targeting like SIC codes, industry, headcount, titles – you’re going to get the same results. How much is that Customer Data Platform in the window? . It’s been a rough year for martech firm Radius Intelligence.

B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael. Behavioral lists are based on verbs in addition to SIC codes (for example – “grew by 15% or more”, “merged”, “moved”, etc). Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. With all the developments lately in B2B marketing, telemarketing still has a prominent position and I want to highlight that.

5 do’s & don’ts of B2B lead qualification


The first level targeting matrix is industry code (SIC or NAICS) and company size. For example, several years ago I was involved in a lead generation and qualification program for a client where it took 22 months for the lead to finally say the timing was right. It’s only natural for marketers to strive to generate new leads by launching campaigns, attending trade shows, etc. Therefore, there are many leads that have been generated and qualified, but not converted.

Are you self serving or self promoting

Wondering Out Loud

A2: Before you pick a provider you’ll want to ask several questions including how they compile their lists, what information they gather about the individual and the company, can they segment based on SIC codes, and what are the counts within the SIC’s you are targeting. Tags: Marketing Social Media B2B B2C Blogging Facebook Lead Generation LinkedIn Professional Networking Social Networking Strategy Target market Twitter

5 B2B data trends


Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. Once the internal data is merged and CASS certified, it then is frequently sent out to data compilers for enhancement with such data elements as the SIC and/or NAICS code, firm size by employees and revenue, plus other key descriptive elements. The new world of B2B data!

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size.

B2B Content Syndication Goodie Basket — 29 Tips, 6 Resources, 1 Video Case Study, Unlimited Good Advice


In this video case study , Nick Robinson, SAP North America’s Digital Demand Generation Director, found that simply buying bulk respondents from B2B content syndication networks was a waste of budget. SIC Code. Don’t confuse content syndication with lead generation.

Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch


Leading this new wave of viral, tongue-in-cheek infomercials is Utah-based agency Harmon Brothers , whose fresh spin on the once-tired ad format generated over $100 million of revenue in 2016 for their clients. This is the best ad Ive [sic] ever watched, I didnt [sic] skip it. R&R Partners created this fantastically overdone infomercial spoof to generate some buzz for a Las Vegas-based animal shelter.

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Marketing-for-Leads Guide: Step 9 – Who are your best prospects?

Sales Lead Insights

Step 9: Target the best companies and contacts with your lead-generation efforts. What is their Standard Industrial Classification (SIC) code?

Marketing-for-Leads Guide: Step 9 - Who are your best prospects?

Sales Lead Insights

Step 9: Target the best companies and contacts with your lead-generation efforts. What is their Standard Industrial Classification (SIC) code?

B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #2 Should Marketing and Sales Agree on the Definition of a Lead?


Marketing tries to generate greater numbers of prospects. The ten attributes of a well-qualified lead are: Targeted SIC or NAICS code. Should marketing and sales agree on the definition of a lead? They should, but mostly don’t. According to James Obermayer ( Sales Lead Management Association ), the fact that there is no agreement between marketing and sales on lead definition results in these problems: Salespeople say that they are not getting enough qualified leads.


choozlechat: Choozle’s marketing strategies with Simon Koscielski


Mid-funnel : We worked with Dun & Bradstreet to create a custom audience that includes IP Addresses for companies in the 7311 SIC code, which is Advertising Agencies (AKA, an ideal customer). The source where they were generated helps in assessing how strategies need to be adjusted.

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. Company news and industry SIC codes tied for third.

7 Marketing and Sales Takeaways From INBOUND 2018


traffic (is it generating meaningful traffic?) Great @larrykim session at @HubSpot 's #Inbound18 in Boston - he explained why @facebook messenger marketing will be a unicorn #marketing tactic for the next 5 years: #digitalmarketing — Natasha Hemmings (@natasha_SIC).

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Tips for Optimizing Google’s Knowledge Graph Box for Your Brand


So, why should you care about getting a Knowledge Graph listing, let alone optimizing the one Google has already generated about your brand, service, agency, etc.? makes it easy to get your NAICS (North America) or SIC (the rest of the world) codes used to define which industry your brand is associated with in a machine-readable, database-friendly, easily searchable format. Today, we’re going to chat about Knowledge Graph listing.

A B2B marketing guide (and how to be successful)


A marketing software company that sells software management tools, and lead generation software to businesses and organizations.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Go beyond the high-level demographics of SIC/NAICS codes and company size. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness?

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