article thumbnail

Redefining the Role of the CMO

Buzz Marketing for Technology

Moved past the banner ad quickly to get into “content generate share of voice” rather than buying eyeballs. Jeff – Moving the business model from broadcast to a narrowcast model. Whopper Freakout – that spawned lots of parodies on YouTube – got a lot of hits and generated tons of traffic on the web.

CMO 100
article thumbnail

Introducing the Modern Marketer’s Guide to Video

Vidyard

The combo ultimately allows you to become an automated marketing qualified lead-generating machine! A co-branded guide with our friends at Oracle Marketing Cloud, it’s packed with full of practical B2B video examples and tactics, including examples from B2B companies including Taulia, Cisco, Cvent, General Electric, and more.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Let us examine each tier in the Social Media Hierarchy of Needs and best practices in more detail: Tier 1: Content In our research, we found that one of the best ways to generate higher levels of social media engagement is to have a great content marketing strategy as the foundation, and intimately tied to your social media efforts.

article thumbnail

Seen and Heard at CES 2024 with Choozle CEO Adam Woods

Choozle

The conference highlighted advancements in digital health, Generative AI, sustainability, gaming, vehicle tech, cybersecurity, the future of money, space tech, streaming, and identity solutions as Google begins to deprecate third-party cookies. A bipartisan panel of U.S.

article thumbnail

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

The campaign generated a 65% click-through rate and a 33.6% It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). Small businesses with blogs generate 126% more leads than those without blogs. 2 3 ) User-Generated Content (UGC).