Paul Gillin

OCTOBER 11, 2012

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. Facebook is more playful than LinkedIn.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JANUARY 2, 2015

20 Ways to Enliven Those Boring Year-End Predictions – LinkedIn, Dec. Two new surveys cast doubt on the value of social media as a lead generation vehicle. One found that the top three value propositions of social media relate to ongoing customer engagement rather than lead generation.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

MAY 27, 2010

The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. In the process, it has learned much about what makes communities work. Those early outposts looked little like the Facebooks and LinkedIns of today, though. Maskin refers to himself as “Mr.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

OCTOBER 7, 2010

Social CRM introduces potentially enormous new complexity to the process. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. What’s more, I question how much social interactions have to do with decision-making in many cases.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JUNE 24, 2010

We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. Return is payoff as measured in revenue generated or costs avoided. Revenue generated by rep. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Net profit.

ROI 50

ROI Paid Content Social Marketing Webcast 50