Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? Why Trade Pubs Matter. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up.

Press 67

Press B2B Blast Campaigns Public Relations 67

Schubert B2B

JULY 20, 2018

Getting trade publications to publish or post your company’s news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine’s audience. That way you’re guaranteed to have at least 12 press releases to distribute to your key trade pubs.

PR 69

PR Paid Search Agency Companies Public Relations 69

Schubert B2B

NOVEMBER 20, 2017

The term “public relations” encompasses many areas of communications. These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. Of these, print and digital media relations are an important part of B2B PR.

PR 54

PR Ad Building Media Tips 54

Schubert B2B

NOVEMBER 20, 2017

The term “public relations” encompasses many areas of communications. These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. Of these, print and digital media relations are an important part of B2B PR.

PR 48

PR Ad Building Media Tips 48

Chris Koch

NOVEMBER 12, 2010

to prepare them to be public representatives of the company. PR creates a communications campaign with press releases, calling and emailing influencers, etc. Gatekeeper. The best way to get press and influencer attention these days is to write smart things that are easily discoverable. Visibility. Encourage them to blog.

PR 100

PR Peer-to-peer Press Public Relations 100

Sword and the Script | B2B

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. The second is an increase in ‘pay for play’ publishing.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Golden Spiral

MAY 16, 2019

Here’s how to leverage the tools of public relations to amplify your brand voice and keep you a part of the industry conversation. When it comes to B2B tech product marketing, public relations is at its most powerful when it is integrated into your entire marketing strategy and not as a separate initiative.

Paid Search Agency 78

Paid Search Agency Companies Public Relations PR 78