The digital marketing landscape: Visualizing the 5 locations of today’s customer journey
ClickZ
AUGUST 24, 2020
30-second summary: If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? Touchpoints change in the search and research areas of the landscape. Source: Gartner. Example touchpoints: Online ads – display, social media, video. Email marketing.
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