Opt Intelligence

JUNE 13, 2019

It can be used to re-engage or resubscribe lost leads. And it can work hand in hand with a larger marketing strategy and lead nurturing campaign. Here are three quick ways to activate opt-in advertising across channels and develop a full-funnel, multi-channel approach to opt-in advertising.

Multi-Channel 41

Multi-Channel Opt-in Advertising Channels Advertisements 41

Valasys

FEBRUARY 28, 2020

If your content strategy is superficially focused on just a part of the funnel such as the top of the funnel, all you can expect is attracting the prospects. The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

JANUARY 21, 2020

With the help of automation, marketers can keep a track record of the entire customer journey at multiple campaign touchpoints & can keep a track record of the funnel with ease. The modern Martech age aids B2B marketing. How Martech Benefits B2B Marketing. Martech tools leverage AI & Machine Learning.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

PureB2B

JUNE 17, 2018

To get there, you’ll need to be proactive about nurturing each step in the sales conversion process. Lead nurturing is the process of sending relevant content to your leads. As they continue through the process, they are driven down your sales funnel to the point where they’re ready to make a purchase decision.

Lead Nurturing 114

Lead Nurturing Lead Ranking Lead Scoring Marketing Qualified Leads 114

Valasys

MARCH 5, 2020

So, the process of lead nurturing is important. Intent data combines the demographic, firmographic, psychographic, technographic as well as the past browsing histories, cookie-data and the purchase histories of the existing customers as well as the prospects to deduce the most appropriate reason for them to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Opt Intelligence

JUNE 5, 2019

The classic approach to lead nurturing focuses almost exclusively on email campaigns to new subscribers. Yes, it’s best to convert a lead to a customer as soon as possible. But it pays to continue to nurture not just leads, but current customers and prospects as well. Develop Targeted Offers. Schedule Emails.

Lead Nurturing 41

Lead Nurturing Top of Funnel Sales Qualified Leads Lead Scoring 41

Scoop.it

JANUARY 3, 2023

Ensuring that all customer touchpoints are covered. Mapping your content also helps you uncover the best ideas that fit your brand goals and overall content funnel. With a buyer persona, you can understand the thoughts, feelings, actions, and pain points of your target customers through each funnel stage. Build Topic Clusters.

Top of Funnel 78

Top of Funnel Effectiveness Buyer Personas Marketing Automation Services 78