article thumbnail

7 Essential Metrics for Brand Health Tracking

Digilant

Share of Voice (SOV) Share of voice is a good first step to give advertisers a pulse on their brand’s presence and impact. It measures the percentage of content space or advertising that your brand occupies in the market overall. Consider the ongoing emphasis on sustainability, a trend that cuts across all industries.

article thumbnail

SWOT Analysis: Is Instagram Right for Your Media Brand?

Hubspot

If you’re on the fence about whether to take the jump and develop an Instagram presence, the following SWOT analysis will help. Hashtags to capitalize on real-time trends. Instead of thinking about Instagram as a way to drive traffic, think about it as a top-of-funnel marketing investment. Let’s get to it. Weaknesses.

SWOT 28
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create Your Small Business Marketing Plan

BenchmarkONE

A marketing plan is a document that outlines your paid advertising , social media, email, SEO, or content marketing strategy. Research including SWOT analysis, competitor analysis, buyer purchase cycle, and buyer personas. Trends Analysis. SWOT Analysis. What Is a Marketing Plan? . A list of goals. Market Analysis.

article thumbnail

How to Create Your Small Business Marketing Plan

BenchmarkONE

Trends Analysis. SWOT Analysis. Segment your buyer personas in the same way you’ll segment your marketing efforts, creating robust profiles of your target customers at various stages of the funnel. Paid advertising. Here are the five crucial market research stages you need to know: . Market Analysis. Competitor Analysis.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

SaaS businesses have a completely different sales funnel, which puts much more emphasis on what happens after the initial sign-up or purchase. For example, paying for digital or physical advertising space, SEO services, and content creation. In SaaS, you’re not trying to attract customers just for a one-time or occasional purchase.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

SaaS businesses have a completely different sales funnel, which puts much more emphasis on what happens after the initial sign-up or purchase. For example, paying for digital or physical advertising space, SEO services, and content creation. In SaaS, you’re not trying to attract customers just for a one-time or occasional purchase.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

SaaS businesses have a completely different sales funnel, which puts much more emphasis on what happens after the initial sign-up or purchase. For example, paying for digital or physical advertising space, SEO services, and content creation. In SaaS, you’re not trying to attract customers just for a one-time or occasional purchase.