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How to Develop an Effective Diversity, Equity and Inclusion Program

Zoominfo

Experts say that even the most well-intentioned and best-designed corporate diversity programs can fail to achieve their goals if they’re not managed effectively. According to a study cited by CNBC , 75% of senior managers said they would consider leaving jobs for more diverse and inclusive organizations. “If

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11 Customer Engagement Strategies to Help Increase Conversions

Outreach

The process involves various communication channels to build a relationship, improve satisfaction, and proactively nurture your customer base. It's essential to note customer experience and customer engagement are sometimes used interchangeably, but each has its distinct role in the customer cultivation process.

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Humanity-Infused Marketing: 6 Martech Tools/Techniques That Enable Connection

ClearVoice

However, while technology allows you to connect with your targeted market, it is also possible for technology to create a rift between your clientele and your business. In a way, transactions may become just that — system enabled delivery of a product or service that lacks the human element. An example of humanized corporate marketing.

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Cultivating an Effective Recruitment Marketing Strategy

Zoominfo

That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. Here are the key components your talent team should have in place to make recruitment marketing work for them.

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10 Category-Creating SaaS Companies

Golden Spiral

There are thousands of successful SaaS companies in the market, but only a few that have earned the title of “Category Creator.” Great category creators not only design and assert a vital category, they also focus their passion and resources on creating a company dedicated to solving the category problem. Salesforce.

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The Second Step Act Needs to Deliver Smart Criminal Justice Reform with Long-Term ROI

Televerde

To get there, we all need to recognize that the state of our criminal justice system is an American problem and is one of the most pressing issues facing our country today. We need to see them beyond their worst mistake and give them access to the education and skills training they need to find and fulfill their human potential.

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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

ClickZ

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” Image source: Percolate.